In a broad sense, a brand consulting firm works with clients to establish, grow and manage a brand's position on behalf of a client. The agency is performing market research, competitive analysis, and providing a framework for positioning, messaging, brand architecture of the brand. A brand consultant hopes that the brand is differentiated, stays relevant to the target audiences and offers opportunities for growth.
A creative advertising agency will create a campaign that people want to be part of. They’ll develop concepts, high quality visuals and persuasive messaging to engage your audience. They will take a unique creative approach paired with data-driven amplification to optimize advertising performance across digital, social and traditional platforms for the best return.
A marketing agency approaches your product or service through campaigns, ads, and lead generation, while a branding agency is concerned with arranging the foundation of your brand, both strategical (strategy and voice) and visually (design and creative). A number of agencies (like PaceXGrowth) operate as both, which provides the opportunity to align your brand with high-level marketing execution.
A brand consultant is helpful if you are: launching a startup or new product; re-evaluating your messaging; competing against more competition; working with tough economic conditions; moving your brand to a new position; or, moving into a new market. A brand consultant can help you develop your strategy and act with purpose. These moments require added help from experts to solidify your brand presence and health and position you well for the long haul of the business.
If your ads are not converting, the visual look of your ads look tired, or blend in with what competitors are posting, or if you need new ideas for your campaigns or services that you are scaling, it's time for professional creative help. All definitive signs that your brand requires professional strategic creative solutions to cut through the clutter and produce better outcomes.
The engagement to define the strategy takes approximately 4-8 weeks, while total brand transformation takes 6-12 months as your strategy is rolled out to various touchpoints. A few fast wins (for example – freshly defined messaging) could show results early on, however true brand equity shifts can accrue over time.
Every industry benefits from creative advertising, but in particular, e-commerce, tech, FMCG, healthcare sectors, and luxury brands see more dramatic change. Creative advertising is suited for any business needing to:
1. Differentiate themselves in saturated markets
2. Build emotional connections with audiences
3. Clarity around complex ideas
Definitely! At PaceXgrowth we can suite scalable solutions for startups, from lean brand strategy workshops, to modular creative services. Investing in strong branding early saves you from expensive rebrands later down the track and speeds up growth.
Key metrics to track would be brand awareness, through surveys and search volume, unaided brand recall, customer sentiment analysis, social/media engagement, and raise in conversions from branded campaigns. These metrics will tell you if your brand is connecting with audiences and the growth for your business.
When you work with an organization that melds brand strategy and creative execution together, it ensures that your brand strategy and creative messaging will be coherent. It eliminates the silos, increases impact, and saves time, money, and lost opportunity that comes from hiring two different teams to create your messaging.
The cost of brand consultants varies based on scope but most range from $5,000 for basic brand strategy sessions to $50,000+ for more complex organisation rebrands. An agency that does both marketing and branding, like PaceXGrowth, provides different packages and a new startup can purchase workshops for some focused work, while larger enterprises may invest in a full brand overhaul.
You will first discuss your brand in a meeting we call the "discovery session". The agency will take the meeting to understand what your goals are, what kind of audience you are targeting and the challenges you are facing to connect to your audience. The best, fully-functioning creative advertising teams will complete an audit of your current assets to evaluate them against competitor and market benchmarks, then propose a solution with strategy and creative outcomes to leverage your brand message.
Definitely! Good brand consulting truly builds messaging that is specific to what your audience is searching for. Good branding creates good SEO and SEO content created with a branding framework is good for your brand. With good brand consulting comes good visuals and consistent visuals matter in digital ads, they increase brand recognition. This is why good branding and good marketing and branding go together and meaning your marketing and branding consulting agency serve as a partner for organic and paid growth.
Good advertising campaigns are so much more than basic clicks and conversions. Well-trained creative advertising teams will measure brand lift and survey your prospects for awareness. They will consider how creative fatigue is slowing down your response mainstream (when something looks like the earlier ads, does it still perform?). They will measure emotional engagement based on shares and comments. They continually optimize for conversion based on CPA improvements.
A full deliverable includes a brand positioning statement to clarify your marketspace, a messaging framework (including tone, voice and taglines), brand identity guidelines related to visual identity of logos, colors and typography, a competitive differentiation map to let you know where your unique advantages are located and an implementation road map for the next steps to executing your strategy.
For most brands, 3-6 months is the sweet spot. Industries with a high-frequency advertising ethos (t ic, e-commerce) will hold back creative assets sometimes at a monthly rotation. B2B brands can use winning strategies for longer. A talented creative advertising agency will A/B test variants to determine when refreshes are necessary.
Globalbound consulting firms such as PaceXgrowth are Hybrid marketing agencies, converting local phenomena into global best practices as they implement brand differentiators, internationally.
Strong brand and branding can lead to a 20-40% increase in customer lifetime value due to increased loyalty, the decrease of customer acquisition costs since in-demand brands convert far more readily, and premium-price differentiation as the brand's uniqueness reduces price sensitivity among competitors. The quantitative financial benefits of distinctive national and international branding is what makes investing in professional brand consulting one of the highest-ROI strategies a business can employ.
Absolutely! The best agency (including marketing & branding focused creative strategy specialists) will plan a systems approach for your process, even in non-traditional industries, be it story telling in sustainable fashion, building trust in fintech, or navigating healthcare compliance.
Our process incorporates brand and performance seamlessly by inserting brand indications into conversion-oriented ads, retargeting interested users with stronger brand stories, aligning your performance metrics with our success metrics, and utilizing brand lift studies to better allocate ad spend. Our integrated approach ensures your marketing will maximize conversions today and build or solidify brand equity over the long term.
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