Performance Marketing & Growth Marketing

When spending in performance marketing, you are spending for measurable outcomes, and that means ensuring that each dollar spent gives you measurable outcomes. Performance marketing is not the same as traditional or brand marketing because performance marketing uses data and analytics to measure and optimize results in real time.

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What does a Growth and Performance Marketing Agency do?

A growth and performance marketing agency can help a business to scale effectively through experimentation with creative solutions, combined with data-driven strategies that drive measurable results over the course of the entire customer journey—from acquisition to retention.

Performance Marketing Services: Generating Measurable Results

Performance marketing services agencies specialize in marketing campaigns that connect the agency’s success to measurable results using specific KPIs. These include:

Paid Advertising (PPC, Social Ads)

Managing Google Ads, Meta Ads, LinkedIn Ads and programmatic ads to improve ROI.

Conversion Rate Optimization (CRO)

Improve landing pages, calls to action, and checkout flow to get more conversions.

Affiliate Marketing

Utilizing third party partnerships to drive sales on a pay-per-performance basis.

Retargeting & Remarketing

Get lost visitors back to your site through customized ad campaigns.

Growth Marketing: Sustainable & Scalable Strategies

Growth marketing agencies utilize a full-funnel approach and long-term success in both brand building and sales acquisition comes from the below processes:

A/B Testing & Experimentation

Testing and figuring out the best messaging, creatives, and user flows.

Customer Retention & Loyalty Programs

Enrichment strategies of LTV through retention where e-mail-marketing, SMS to subscribe, and here is where they try and squeeze the most LTV out of each conversion.

Content & SEO Strategies

Organic growth based on the creation of high intent rich content and keyword optimized strategies.

Referral & Viral Marketing

Organic growth through word-of-mouth conversion incentives.

A growth marketing and performance marketing services agency help a business create enough satisfaction, provide enough content to drive retention and conversion to instantly bring revenue into a business on a performance basis but helps the business be successful in the long term as well. Engagement into performance marketing services plus scalable growth tactics help brands and business roadmaps focus on the conversion while creating lifelong customers.

How does our Performance Marketing and Growth Marketing process work?

The way our performance marketing and growth marketing company works is to leverage both data-driven insight and creative experimentation to maximize your return on investment (ROI) and create sustainable growth. Here’s how we do it:

Data-Driven Strategy & Goal Alignment

The performance marketing services we provide grow out of assessing your business, your goals, your audience, and your competitive landscape so that we can deploy strategies that align with your specific key performance indicators (KPIs)

Precision Performance Marketing Services Execution

The performance marketing services we provide can directly increase your ROI using paid ads, conversion-optimized landing pages with A/B testing, retargeting and performance-based goals providing measurable and affordable results for your business

Full-Funnel Growth Marketing Scale

We focus on customer lifetime value, and maximizing it through using A/B testing, omnichannel growth, automated engagement flows, and data-driven upsells with the goal of developing long-lasting customer relationships

Real-Time Analytics & Agile Optimization

When we perform performance marketing, we are not simply launching a campaign; we are optimizing in real time by measuring CAC; ROAS; LTV; attributing return to touchpoints; optimizing budgets and dynamically reallocating budget across all your channels in real time and before having to wait for the dashboard to be updated

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Proven Performance Marketing & Growth Marketing Framework - Guarantees Measurable Outcomes

PaceXgrowth has developed a battle-tested performance marketing AND growth marketing framework that blends their high-impact performance marketing services with sustainable growth marketing strategies. This framework provides data-backed results on meaningful campaigns that deliver transparent and measurable results while increasing long-term value and satisfaction of each customer.

Strategic Foundation

Align campaigns strategically behind business goals and KPIs

Focused Execution

Execution of performance marketing services across paid channels for immediate return on investment

Continuous Optimization

As campaign performance data becomes available, make the adjustments needed in real time

Growth Expansion

Scale winning strategies while testing new opportunities

Why You Should Hire Performance Marketing & Growth Marketing Agency to Grow your Business

We are not a typical agency, and don’t just optimize you top-of-funnel. We look at the entire customer journey for sustainable growth.

Faster Growth

Grow your business's revenue via expert methods.

Lower Customer Acquisition Costs (CAC)

Our placements focus on data driven targeting to limit ad-spend no matter how aggressive your budgets are

End-to-End Optimizations

We key in on every possible lever or touchpoint from first click to repeat purchase.

Why choose PaceXgrowth as a performance marketing agency?

At PaceXgrowth, we provide the best-in-class performance marketing services to generate greater return-on-investment (ROI) that accelerates your business growth. We use only data-driven strategies to implement high-impact strategies that deliver measurable results, ensuring our clients’ marketing dollars work hard; driving conversions, lowering customer acquisition costs, and scaling your revenue profitably.

Proven Knowledgeable & Trusted Performance Marketing Services

Our tested strategies and methodology are driven by data that maximize your ROI while efficiently scaling your business.

Lower Customer Acquisition Costs

Equaling Lower CAC; we have a much greater level of targeting combined with optimization that reduces wasted ad spend.

Full-Funnel Campaign Management

From awareness to conversion, we make sure your marketing efforts are optimized every touchpoint along your campaign's success.

Transparent Reporting in Real-Time

Know exactly where you're at any moment in time from reporting detailed KPIs like ROAS, LTV to conversions with full transparency.

Personalized Growth Strategy

Highly-curated performance marketing services, unique to your business outcomes.

Omnichannel Paid Media Management

No matter where you want to market, we can take care of it all using Google, Meta, LinkedIn, TikTok and more!

Continuous A/B Testing and Optimization

Reviewing and accelerating your ad creatives, landing pages and audience targeting - always!

Scalable and Sustainable Growth

We typically provide you with short-term wins, while ensuring you start seeing value long-term from your new customers.

Frequently Asked Questions

FAQs about Growth Marketing and Performance Marketing Agency

What is performance marketing and how is it different from traditional marketing?

Performance marketing is goal-oriented marketing that uses only measurable, results-driven campaigns (conversions like leads, sales, etc.) - where you only pay for anything that produces a conversion. Rather than using traditional marketing that is based on either hypothetical or lagging results, our performance marketing services uses real time data to optimize ads for the maximum return on your ad spend (ROAS).

How will growth marketing be beneficial for the stage of growth my company is in?

Growth marketing can provide your organization with visibility from a 360 degree, full-funnel marketing perspective. Growth marketing utilizes data-based hypotheses tested through experiments that keep the focus on customer retention over engagement, and helps avoid short term spikes and focus on sustainable growth.

What performance marketing services do you provide?

We provide performance marketing services that created measurable results using data and targeting through paid advertising across various channels (Google Ads, Meta, LinkedIn, TikTok), strategic retargeting campaigns and campaigns with lookalike audiences to bring back and convert other high potential users, conversion rate optimization (CRO) services to maximize the results of your website, and performance-based affiliate marketing and influencer partnerships that drive quantified growth with a very low cost. Every strategy we employ meets our measurable success criteria.

Can performance marketing work together with growth marketing?

Yes! Performance marketing produces outcomes quickly, while the purpose of growth marketing is to create long-term sustainable value for a customer. We have performance marketing services that integrate well with scalable growth marketing strategies.

What industries benefit most from performance marketing?

E-commerce, SaaS, fintech, healthcare, and lead-gen businesses benefit tremendously from performance marketing services. We can take measurable conversion goals and drive amazing results.

What is A/B testing in growth marketing?

A/B testing is an extremely effective growth marketing technique. A/B testing is one of the primary ways in growth marketing it helps compare a pair of ads, landing pages, emails, or user journeys against each other to see which one performs best. At PaceXgrowth, we are obsessively applying A/B testing to all our campaigns - leveraging A/B testing to continuously optimize all creatives, messaging, and user experiences we utilised to uncover the highest converting ads. The chance of the ads generating revenue is why our data-driven approach enables us to ensure every single element is being optimised as best as possible to drive performance and even ROI.

How can I get started with performance marketing services?

Launching performance marketing services is easy: we will start with a free audit, align on goals, build a custom plan with your input, launch the campaigns quickly, and then optimize the results to achieve maximum ROI. PaceXgrowth will take care of all the details from strategy to execution and you can measure results all while focusing on growing your business.

What’s the average cost of performance marketing services?

Cost will vary depending on goals however, our performance marketing services typically use flexible cost models ranging from a percentage of ad spend, to a fixed flat-fee cost model with the goal of always producing a positive ROI.

What KPIs should we track with performance marketing?

The main KPIs we track in performance marketing are ROAS (Return on Ad Spend), CAC (Customer Acquisition Costs), Conversion Rates, CTR (Click Through Rate) and LTV (Customer Lifetime Value), to have complete visibility on performance.

Can small businesses really afford performance marketing services?

Yes, our performance marketing services are flexible and can scale to every budget focusing first on high impact and low cost channels and expanding as ROI is demonstrated.

What methods are used to target the right audience in performance marketing?

To target the right audience, we use a number of audience targeting methodologies including analysis of first-party data, look-alike modeling to find similar customers, intent-based targeting via user signals, and AI-powered optimization which enables us to connect with ideal customers at the right time and place.

How do performance marketing agencies charge for services?

We typically charge for performance marketing services based upon a results-based model, which can be a percentage of ad spend, cost-per-acquisition (CPA), or through hybrid pricing that is aligned with your business expectations.

What's the difference between performance marketing and PPC advertising?

PPC is one tactic in performance marketing, and we take a full-funnel approach to pursue performance goals, which can include conversion optimization, retargeting, and attribution modeling, that goes beyond incremental total clicks for increased ROI.

Which platforms perform best in performance marketing campaigns?

We typically find that our performance marketing services perform best within platforms such as Google Ads, Meta platforms, LinkedIn Ads, and programmatic networks, which are identified based on where your ideal customers are spending the most time engaging.

Is it possible for performance marketing to benefit local businesses?

Yes. Our performance marketing services are very well suited to geo-targeting local search advertisements and community-based audience strategies for location-dependent businesses.

What budget should I set aside for performance marketing?

We suggest starting with 10% to 15% of projected revenue for performance marketing services, with the option of increasing this number as ROI is illustrated through our performance metrics tracking.

How often does performance marketing campaign optimization take place?

Our team undertakes micro-optimizations and weekly strategic changes to all performance marketing campaigns; accordingly, our clients can be confident that we are taking every possible course of action to promote improvement with their paid marketing.

Do you handle creative and technical aspects of performance marketing?

Yes, our full-service performance marketing agency manages all aspects from ad copywriting and design to tracking implementation and bid strategy.

What tools do we use for tracking performance marketing efforts?

We rely on best-in-class platforms including, but not limited to, Google Analytics, Facebook Pixel and advanced attribution tools to measure every conversion to accurately optimize your campaigns in real-time.

What is the approach to remarketing in performance marketing?

We create dynamic sequences for remarketing, all based on user behavior, and the use of dynamic creative and custom messages, to bring users back and complete conversions.